Live on dealership sales floors now
Your sales floor.
Live. Right now.

Every deal. Every rep. Every stage.
Floor Commander shows you what's happening on your sales floor in real time — without a single rep typing anything.

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23 min
Avg time before manager knows a deal is stalling
67%
Of lost deals could have been saved with a timely T/O
$0
Real-time floor intelligence from any DMS on the market
Now
Floor Commander shows you what's happening right now

Your DMS tells you what happened yesterday. Your sales floor is happening right now.

Sound familiar?
“What’s going on with Tim’s customer?”
“Is it a deal? Is it gonna be a deal?”
“Has anyone turned it over yet?”
“Where are they on the test drive?”
Same five questions. Every hour. Every day. Floor Commander ends the loop.
The solution
Floor Commander sees your floor in real time.

No rep input. No manager pulling reports. The system knows every deal's stage, every customer's status, and fires alerts the moment something needs your attention — before the deal dies.

Real-time stage tracking — 13 deal stages, updated live
🗺
Live GPS test drive tracking — see every car on the road
🔔
Intelligent alerts — deal stalling, EMI flag, long write-up
📱
iOS app for managers — full floor view in your pocket
Sales Floor View
See every deal on your sales floor.
All at once.
Floor Commander — Live Floor

Every rep. Every customer. Every deal stage — updated in real time. No rep types anything. Floor Commander knows where every deal stands because it's listening.

  • 🎯
    13 Deal Stages
    From meet and greet to F&I close — tracked automatically
  • 💳
    Finance Intelligence
    Credit tier, bureau, lender status, EMI flags — all live
  • 🔄
    Trade Desk View
    ACV, allowance, delta — see where every trade stands
  • ⚠️
    Smart Alerts
    Deal stalling, long stage times, T/O triggers — before the walk
Test Drive Intelligence
Know where every car is.
Every second.

Live GPS tracking for every rep on a test drive. Route history, ETA back to the lot, deal card visible the whole time. Never wonder where your frontline inventory is again.

Amber N. ETA 8 min
Lisa P.  ·  2025 F-150 Lariat
CREDIT PULLED NO TRADE
Devon G. ETA 12 min
Marcus W.  ·  2024 Bronco
CREDIT PULLED TRADE $8K ACV
Jake T. ETA 4 min
Sarah W.  ·  2025 Explorer ST
NO CREDIT APP TRADE $21K ACV
Manager Dashboard
The desk just got smarter.

Pipeline bar. Active deals. Test drive zone. Alert feed. All in one view, on any screen, anywhere. The manager who uses Floor Commander sees more, responds faster, and closes more deals.

  • 📊
    Pipeline Bar
    Ups, demos, write-ups, closes, appointments — live counts at the top of every screen
  • 📱
    iOS App Included
    Full floor view on your phone. Walk the lot, see everything. No desk required.
  • 🏆
    Store Leaderboard
    Rep performance, close rate, gross — see who's winning and who needs a T/O
  • 🔔
    Alert Feed
    Severity-ranked alerts so you act on the deals that need you most, first
  • F&I Queue & Timing
    Dead time between the desk and finance kills more deals than bad credit. Floor Commander shows you when to send the next deal in so F&I is never sitting idle and your customer never sits cold.
Floor Commander — Manager
Powered by IronDesk
The Dealer's OS.
Built by dealers.

Floor Commander is the real-time intelligence layer built on top of the IronDesk platform — the only automated training system built exclusively on automotive sales data. Every alert, every stage call, every deal insight is driven by a system that thinks the way your best closers think.

Real-Time Sales Floor Intelligence
Automated Stage Detection
GPS Test Drive Tracking
Automated Deal Desk
Predictive Close Scoring
Rep Training Simulation
Frontline Inventory Intelligence
Pricing
Built for your rooftop.
Priced to match.

We work with each dealer individually — no per-user fees, no surprise charges. Reach out and we'll build the right package for your store.

Contact for Pricing jbynum@iddevcorp.com  ·  Response within 24 hours
Ready to see your sales floor
like never before?

We're onboarding pilot dealers now. Limited slots.

Request Access

No commitment. We'll reach out within 24 hours.